# Introduction

**What is an Affiliate Program ?**

An affiliate program allows businesses to partner with individuals or other businesses (affiliates) who promote their products or services. Affiliates earn commissions for each sale or referral they generate through their unique tracking links or codes.

Affiliates benefit from earning commissions for promoting products or services without the need to create or manage them. Additionally, they can monetize their audience and expand their revenue streams through affiliate partnerships.

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**There are two types of Affiliate Program in WPRelay:**

* Simple Program&#x20;
* Advanced Program

**Simple Program -** The Simple Affiliate Program offers a straightforward approach to commissions and discounts. Affiliates can earn a percentage-based, fixed, or no commission. Similarly, their customers can receive a percentage-based, fixed, or no discount. This program is designed to simplify the process of offering incentives to both affiliates and their customers.

**Advanced Program** - The Advanced Affiliate Program introduces a tiered commission structure, which varies based on the number of referrals, total sales amount, or total sales count. Like the Simple Program, it offers percentage-based, fixed, or no discounts to customers. This program is tailored for store owners who wish to implement more sophisticated and varied affiliate strategies.

In the following documentation, we will explore how to set up both simple and advanced programs in [WPRelay](https://wprelay.com/pricing/) and examine their functionalities in detail.

Need some additional assistance ? Please submit a [support request](https://wprelay.com/support/). We are always happy to assist you :)


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