Customer Discount
Learn how to set up and manage customer discounts and apply them to purchases for WP Relay.
Last updated
Learn how to set up and manage customer discounts and apply them to purchases for WP Relay.
Last updated
Customer discount in affiliate marketing is a promotional offer given to customers who buy a product or service through an affiliate's referral link or discount code. This discount motivates customers to complete their purchase while also rewarding the affiliate by driving conversions.
For example:
A customer receives a 10% discount on their order by using an affiliate’s unique code or link.
This strategy boosts customer satisfaction and encourages affiliates to actively promote the products or services.
WP Relay offers 4 types of customer discount options in affiliate marketing. These discount plans allow you to explore various ways to incentivize customers and create competitive promotions for your WooCommerce affiliate program.
i) Percentage Discount:
Its a popular promotional strategy in affiliate marketing. They provide customers with a discount that is a specific percentage of the total purchase value. WP Relay simplifies the process of offering these discounts through affiliate links or unique codes.
For example:
A customer gets 25% off their total purchase when using an affiliate’s code, such as AFFILIATE15.
Offering percentage discounts through WP Relay enables businesses to attract more customers while strengthening their partnerships with affiliates.
ii) Fixed Cart Discount:
It is another effective promotional strategy in affiliate marketing. They offer customers a specific, flat amount off their total purchase value, regardless of the order size. WP Relay makes it easy to provide these discounts using affiliate links or unique codes.
For example:
A customer receives $10 off their total purchase when using an affiliate’s code, such as AFFILIATE25.
This simple strategy motivates customers to finalize their purchases while enabling affiliates to generate more conversions.
iii) Fixed Product Discount:
It is highly effective promotional tactic in affiliate marketing. They provide customers with a set, flat discount on specific products, making them ideal for promoting individual items. WP Relay simplifies the process of applying these discounts through affiliate links or unique codes.
For example:
A customer receives $10 off a specific product when using an affiliate’s code, such as AFFILIATE10.
This focused discount strategy not only encourages customers to purchase promoted products but also helps affiliates increase conversions on targeted items.
iv) No Discount:
It is a straightforward approach in affiliate marketing where customers do not receive any direct price reduction when using an affiliate’s referral link or code. Instead, this method focuses on rewarding affiliates for driving traffic and conversions without incentivizing customers with discounts.
For example:
A customer makes a purchase through an affiliate’s referral link or code, such as AFFILIATE123, without any discount applied to their order.
This approach simplifies the affiliate program, focusing entirely on compensating affiliates for their efforts while maintaining the full product price for customers. It works well for brands that prioritize protecting margins or maintaining consistent pricing.
Don't have WPRelay yet? Purchase WPRelay PRO now.
Still Unclear?
If you need any assistance, please create a support request at our ticket system. We are always happy to assist you :)
